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Thank you for requesting your copy of From Attention to Impact: Unlocking Results on Streaming TV.
The new Partner Intelligence research from Omnicom Media Intelligence and Netflix set out to explore how visual attention on streaming TV connects to key brand outcomes on the biggest screen in the home. Using in‑lab eye‑tracking during real Netflix viewing, followed by brand KPI measurement, the study examines how attention shows up in a real streaming environment, how it varies, and what it signals for brands looking to be effective on streaming TV.
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