Mar 13, 2025
Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends, each article offers real-world applications across four…
Mar 10, 2025
When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a year to reset.” That reset paid off…
Mar 10, 2025
With social media advertising projected to reach $276.7 billion this year, according to February research from social media monitoring company Sprout Social, it’s clear that…
Mar 6, 2025
Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by…
Mar 5, 2025
Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical chairs between Publicis Groupe and Omnicom Group.…
Feb 5, 2025
In a record year for Super Bowl advertising revenue, with Fox already hauling in nearly $700 million from ad sales and multiple 30-second spots clocking…
Jan 23, 2025
What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben Hovaness, Chief Media Officer at OMD Worldwide,…
Jan 23, 2025
Jan 23, 2025
