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Omnicom Media’s Joanna O’Connell Discusses Agentic’s Impact on Marketing at Possible 2026

On Day two of Possible Digiday spoke with executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence, the continued value of multicultural marketing and the difference between AI’s effect on consumers versus…

May 1, 2026

Recent News

Feb 12, 2026

Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t

In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…

Jan 29, 2026

The MRC Publishes Industry’s First Ad Auction Standards Initiated by Omnicom Media

Ad Age reports that the Media Rating Council has released its final standards for digital ad auctions, a significant step toward giving advertisers greater transparency…

Jan 16, 2026

Omnicom names new Optimum Sports president ahead of major year for sports

Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…

Jan 14, 2026

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…

Jan 14, 2026

Inside the C-Suite at CES with Omnicom

In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion…

Jan 12, 2026

Florian Adamski on Why Omnicom Media’s Scale Delivers Certainty and Value

In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges…

Jan 9, 2026

Omnicom’s top media executive on post-IPG acquisition strategy and the 2026 new business climate

In an in-depth interview conducted with AdAge during CES 2026, Omnicom Media CEO Florian Adamski frames his organization’s strategy following Omnicom’s acquisition of IPG as…

Jan 8, 2026

Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

Omnicom Media wrapped up its four-day CES news series with a new partnership with Pinterest aimed at strengthening how brands influence consumer choice by combining…

Jan 7, 2026

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

Digiday reports that Day 3 of Omnicom Media’s CES news series spotlights a first-to-market collaboration with Amazon and Roku designed to solve one of advertising’s…

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