Appointment underscores strength of Omnicom’s integrated sports marketing offer in a pivotal sports year
New York, NY (May 7, 2026) – Optimum Sports, the sports media and marketing arm of Omnicom Media, has appointed Todd Fischer to the newly created role of Chief Strategy and Property Officer, a move designed to accelerate growth and deepen strategic integration across Omnicom’s expanding Sports & Entertainment capabilities. Fischer, joining the leading buy-side, data-driven sports marketing consultancy Optimum, builds on his successful career at Omnicom after more than a decade at experiential agency GMR Marketing, where he has been instrumental in elevating the strategic role of sports for leading brands, including Amazon Web Services, Comcast, and Google.
Fischer’s appointment lands at a pivotal moment for Omnicom’s sports marketing agencies, which represent five of the six finalists for “Sports Sponsor of the Year” and three of the finalists for “Agency of the Year: Brand Consulting” at the upcoming Sports Business Awards; and during a pivotal year for sports marketing as a whole, as this summer’s FIFA World Cup is expected to drive a $10.5 billion surge in global advertising spend across sponsorships and fan engagement.
“This is about bringing the full power of the Omnicom network together in a more intentional way,” said Jeremy Carey, President of Optimum Sports. “Todd understands how to connect media, partnerships, and experiences to deliver client-centric solutions that drive better business outcomes. His leadership will help us scale that approach for clients at a time when the sports landscape is only getting more complex and more valuable.”
Fischer brings a track record for building data-driven, results-oriented sponsorship platforms to his new role, in which he will be tasked with accelerating strategic growth and expanding omni-channel solutions across Optimum Sports and the broader Omnicom sports & entertainment network. His cross-disciplinary experience – spanning agency leadership and brand-side roles – positions him to help clients connect with customers in cultural moments that matter via integrated activations that bridge media and experience-led partnerships. Says GMR Chief Partnership Officer Jessie Giordano, “There is a long track record of clients benefiting from the exponential impact of bringing omni-channel sports platforms together. As Todd takes on his new role, we look forward to continuing this effective partnership between Omnicom sports marketing powerhouses.”
In making the move to Optimum Sports, Fischer is joining the agency that leads the US sports marketplace in share of spend – including managing more than 30% of buys for Super Bowl LX – as well as helping brands measure the impact of that spend. With its proprietary Omni Sports research and analytics model that quantifies, optimizes, and activates sports partnerships, OS connects media exposure, cultural relevance, and commercial outcomes into a single, actionable view of performance, enabling clients to better understand and maximize the return on their sports investment.
Commenting on his role, Fischer said, “There’s a clear opportunity to better connect how brands show up across media, partnerships, and live experiences. Unleashing the collective expertise of Omnicom’s sports marketing network, we are uniquely positioned to bring those elements together to build more integrated, effective, and measurable sports marketing platforms for our clients.”
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About Optimum Sports
Optimum Sports (OS) is Omnicom Media’s dedicated sports marketing arm, integrating partnership strategy, media investment, property negotiation, and activation under one unified offering. OS represents one of the largest footprints in sports media and sponsorship, partnering with leading brands across major leagues, teams, athletes, and global events. Its proprietary Omni Sports platform provides industry-leading measurement solutions to quantify and optimize the performance of sports platforms that deliver cultural relevance and business impact. For more information, visit optimumsports.com
About GMR Marketing
GMR is an experience agency, built to make stories that become lasting memories. GMR pioneered experience marketing back in 1979, and we’re still leading the way. We embed brands into experiences, leveraging shared passions. We create experiences that are founded on data, rooted in science, grounded in strategy, designed meticulously, and executed flawlessly. Our passionate global team creates, consults, and activates in more than 70 countries.