Cannes, France (25 June 2026) —Today, Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, showcased the results of its collaboration with Amazon Ads ANZ to improve advertising performance for Logitech on Prime Video.
The campaign, completed for electronics brand Logitech, demonstrates how an enriched audience strategy — powered by Acxiom and Flywheel’s audience intelligence — combined with Amazon’s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost the performance of Prime Video Interactive Video Ads (IVA) campaigns.
“Consumers are signaling very clearly that they want advertising experiences that respect their attention and align naturally with how they consume content,” said Marelle Salib, Chief Investment Officer, Omnicom Media Australia. “Interactive Video Ads on Prime Video create a viewer-controlled moment with high attention. By combining audience precision with contextual relevance and interactivity, we are helping brands show up in ways that feel more relevant, timely, and useful.”
The Approach
Omnicom Media combined Acxiom audience insights with Amazon Ads first-party signals within Amazon Marketing Cloud to build custom audience segments for Logitech’s Racing System, reaching gaming-focused audiences across Prime Video. These segments — including Flywheel’s new-to-brand lookalike audiences— were activated against Interactive Video Ads to improve relevance. Contextual guardrails, including genre and content-rating parameters, were then applied to help ensure Logitech’s Interactive Video Ads reach relevant gaming audiences within brand-appropriate content environments on Prime Video.
The Results
The enhanced audience strategy delivered strong, measurable improvements for Logitech across every key performance indicator, compared to baseline.
- The campaign delivered a 65% increase in ROAS.
- Add-to-cart rates increased by over 90%.
- The cost to drive add-to-carts from new-to-brand shoppers fell by over 60%.
- Cost per clicks across new to brand audiences decreased by 18%.
“This work enables us to move beyond broad audience reach and layer in precision and contextual relevance to our Prime Video ad campaigns,” said Samantha Gibson, Senior Marketing Manager, Logitech – Australia and New Zealand. “The combination of Acxiom’s audience intelligence with Amazon Ads first party insights and interactive formats creates a stronger path from awareness to action for our advertising campaigns”.
The audience collaboration is a first for Omnicom’s Acxiom audiences in Australia, building on the initial success of Omnicom’s participation as one of the agency launch partners of Interactive Video Ads on Prime Video ANZ. This test indicated strong performance across brand sentiment, add-to-cart, and new-to-brand customer acquisition for Logitech.