Omnicom Media agencies have received 102 shortlists at the 2026 Festival of Media Global Awards.
OMD received 35 shortlists, while Initiative earned 24. PHD received 23 shortlists, UM is shortlisted for 14, and a further six entries were credited to Omnicom Media agencies.
Demonstrating the network’s strength in the region, OM agencies were nominated for 55 different campaigns across 33 categories, with work from 20 markets.
The group’s two most-nominated campaigns both come from OMD, with each securing four shortlist placements at the show: ‘Love Creep’, a campaign for Love Better in New Zealand, and ‘The Impossible Sauce’, a campaign for McDonald’s in Spain.
The ground-breaking campaign from OMD New Zealand used real-time story-led media during Gen Z’s favorite TV moments to spark engagement, cultural conversation, and measurable shifts in awareness of coercive control.
The OMD Spain work turned a 24-hour cultural moment into mass digital engagement and rapid app-based conversions for McDonald’s, using its most coveted product: Big Mac Sauce.
Other nominations include campaigns for ITC Foods, Nike, Philips, U Mobile, VisitBritain, and more.
The Festival of Media Global Awards celebrate and recognize the best media campaigns worldwide, setting a benchmark for excellence across the industry.
Winners will be announced on Thursday, June 11, 2026.