Omnicom Media has received 32 trophies at the 2026 Festival of Media APAC Awards, winning 14 golds, 9 silvers, and 9 bronze awards for teams across Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan, Thailand, and Vietnam.
OMD took home 13 category awards for clients and brands including Kiwibank, Love Better, McDonald’s, Singtel Singapore and Wellcome. Its most-awarded campaign, ‘Back to the Beginning’ for McDonald’s Hong Kong, won three gold trophies for transforming the brand’s 50th anniversary into a city-wide nostalgia experience that captured the hearts of Hong Kongers.
PHD took home six category wins for clients and brands including 7-Eleven, Johnnie Walker, New World, PAK’nSAVE and PT Paragon Technology & Innovation. Its most-awarded campaign, ‘24/7 Sweetness’ for 7-Eleven Hong Kong, won two gold trophies for cleverly tapping into the city’s growing 24-hour fitness culture to reposition 7-SELECT desserts as the ultimate post-workout reward.
Initiative won five category awards for clients and brands including ITC Foods, Scotch Essence of Chicken, TRUE and U Mobile. Its most-awarded campaign, ‘Suaraku’ for U Mobile Malaysia, won gold and silver for using AI-powered voice technology to help the deaf and mute community take part in Raya greetings.
UM picked up five category trophies for clients and brands including Department of Health, Disability, and Ageing, Hershey’s, and Mattel. Its most-awarded campaign, ‘Puasa Play’ for Mattel Malaysia, transformed toys into purposeful, screen-free Ramadan activities for children, helping parents manage fasting hours.
Hearts & Science New Zealand were awarded in three categories for their work with Animates. Its campaign, ‘Pawprint Petition’, won one gold and two silver trophies for turning the fight against public fireworks sales into a nationwide movement that gave pets a voice through AI-generated pawprint signatures.
The Festival of Media APAC Awards celebrate and recognise the best media campaigns in the region, setting a benchmark for excellence across the industry.
Omnicom Media’s full list of winners at the 2026 Festival of Media APAC Awards are as follows:
Gold:
- Best Branded Content: Love Better, ‘Love Creep’ (OMD New Zealand)
- Best Branded Content: McDonald’s, ‘Back to the Beginning’ (OMD Hong Kong)
- Best Campaign for a Holiday or Celebration: Mattel, ‘Puasa Play’ (UM Malaysia)
- Best Campaign for a Specific Audience: 7-Eleven, ‘24/7 Sweetness’ (PHD Hong Kong)
- Best Event and Experiential Campaign: McDonald’s, ‘The Fries Crossroads: Turning Bukit Bintang into a Live, Shared Experience’ (OMD Malaysia)
- Best Launch or Relaunch Campaign: Scotch Essence of Chicken, ‘SCOTCH PUKERS PROOF’ (Initiative Thailand)
- Best Local Brand Campaign: Animates, ‘Pawprint Petition’ (Hearts & Science New Zealand)
- Best Local Execution of a Brand: McDonald’s, ‘Back to the Beginning’ (OMD Hong Kong)
- Best Retail Media Campaign: Mattel, ‘Puasa Play’ (UM Malaysia)
- Best Search Campaign: New World, ‘Driving Trips not Clicks over Christmas’ (PHD New Zealand)
- Best Use of AI: U Mobile, ‘Suaraku’ (Initiative Malaysia)
- Best Use of Out of Home: McDonald’s, ‘50 Benches’ (OMD Hong Kong)
- Best Use of Talent: 7-Eleven, ‘24/7 Sweetness’ (PHD Hong Kong)
- Best Use of Video: McDonald’s, ‘Back to the Beginning’ (OMD Hong Kong)
Silver:
- Best Campaign for a Holiday or Celebration: U Mobile, ‘Suaraku’ (Initiative Malaysia)
- Best Communications Strategy: Department of Health, Disability, and Ageing, ‘Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough’ (UM Australia)
- Best Engagement Strategy: Animates, ‘Pawprint Petition’ (Hearts & Science New Zealand)
- Best Integrated Campaign: McDonald’s, ‘Macca’s Squid Game Meal – Dare to Play?’ (OMD Australia)
- Best Music Marketing Campaign: McDonald’s, ‘Make it Click’ (OMD New Zealand)
- Best Music Marketing Campaign: PAK’nSAVE, ‘PAK’nRAVE’ (PHD New Zealand)
- Best Response Campaign: Animates, ‘Pawprint Petition’ (Hearts & Science New Zealand)
- Best Use of Sport: TRUE, ‘The Dream Carrier’ (Initiative Thailand)
- The Creative Media Award: Love Better, ‘Love Creep’ (OMD New Zealand)
Bronze:
- Best Branded Content: Kiwibank, ‘On The Ladder’ (OMD New Zealand)
- Best Campaign for a Holiday or Celebration: Hershey’s, ‘#HerShe: Making International Women’s Day Visible in Thailand’ (UM Thailand)
- Best Campaign for a Specific Audience: Singtel Singapore, ‘Hello Securi-Tea’ (OMD Singapore)
- Best Campaign for a Specific Audience: Department of Health, Disability, and Ageing, ‘Protecting Tiny Futures: Australia’s RSV Vaccine Breakthrough’ (UM Australia)
- Best Launch or Relaunch Campaign: Johnnie Walker, ‘Johnnie Walker Blonde: Riding the BLONDE Wave’ (PHD Taiwan)
- Best Local Brand Campaign: Wellcome, ‘Wellcome Everyday Value’ (OMD Hong Kong)
- Best Partnership: McDonald’s, ‘Macca’s Squid Game Meal – Dare to Play?’ (OMD Australia)
- Best Use of Audio: PT Paragon Technology & Innovation, ‘Wardah Skinoura The Sounds of Your Skin’ (PHD Indonesia)
- Best Use of Technology: ITC Foods, ‘Once Upon a Time by Candyman’ (Initiative India)
For the complete list of winners, click here: Festival of Media APAC winners 2026.