Omnicom Media has been awarded IBM’s global media account following a competitive review. The move expands on OM’s relationship with IBM in EMEA to now also include the Americas, EMEA, APAC, and Japan. The win builds on a strong run of new business for OM in 2026, including Dyson earlier this year, and reflects growing momentum for the network on the global stage.
Mirroring a similar pattern of expanding on a successful record that was seen with OM’s Delta win earlier this year, IBM’s appointment shows another global brand consolidating its media investment with a partner that is designed for growth, and uniquely able to translate industry-leading advantages in scale, data, identity, commerce, and talent into measurable business outcomes.